Sharing The Word of God
Not too long after that revelation, he stumbled across a “Discount Christian Book Fair” taking place in a vacant department store at a mall in Rock Hill, SC. He was skeptical at first. He thought all the titles would be 50 years old or written by obscure authors. As he stepped inside, the first book he saw was Purpose Driven Life. It was $8. The regular retail price was $19.99. Then he looked to my left, and he saw a sea of Max Lucado books with no title more than $6. He thought to himself, “I don’t know how this company can sell these great books so cheap, but I am going to find out”!
He contacted the owner and toured his stores and warehouses in Eastern Tennessee. He was intrigued at how his mix of both temporary and permanent Discount Christian Bookstores served such a wide variety of people by offering them great Christian Books and Bibles well below retail prices. He shared his business model with me and soon realized that this concept could fulfill all three areas of my new-found passion. As well, these types of Christian Bookstores could serve a great need in Charlotte, NC and the surrounding area. Up to that point, consumers in the Charlotte Metro area were forced to pay full price for most of their Christian Books and Bibles at their local Christian Bookstores. All that was about to change!
In October of 2003, after much encouragement from my new business mentor, he found himself with three tractor trailers full of Books and Bibles headed towards Charlotte to stock my first two temporary Christian Bookstores. From the moment he opened the doors, we were very busy. As the word spread, we continued to grow far beyond my expectations. He found such incredible joy and fulfillment being able to supply churches, missions groups, Christian organizations, Christian childcare programs and many others with Christian resources at prices much lower than they had ever paid for them in the past. We eventually opened temporary locations in Charlotte (3), Gastonia, Huntersville & Gaffney, SC.